Amy’s Kitchen Breakfast Burrito

September 20, 2006 | Reviewer: Heather

Heather takes it to Amy’s Kitchen for being a bit suspicious in their burrito naming conventions. Does tofu = breakfast for you?

Amy's Kitchen Breakfast Burrito

Price: $2.29
Serving: 1 Burrito, 170 g
Calories: 250
Fat: 11%, 7g
Sodium: 23%, 540mg
Protein: 9g
Carbs: 13%, 36g
Fiber: 20%, 5g

Amy’s says:Organic potatoes, tofu, black beans, vegetables and salsa wrapped in an organic flour tortilla. Non-dairy/no cholesterol.

Heather says:By and large, I love Amy’s products. By and large, so does HeatEatReview.com. Just take a look at that Amy’s brand link down there if you don’t believe me. Lucky Amy, she is favored well here.

This favoritism may be largely due to the fact that Amy’s Kitchen is consistently yummy. When I picked up this burrito, for example, I did so with a fair amount of certainty that I would find it tasty. I was not let down.

The one exception I do take to this product is its name. “Breakfast” burrito, you say, Amy? Er? I don’t know about the next person, but the words ‘breakfast burrito’ make me think of scrambled egg product wrapped in a flour tortilla and served out a drive-through window at your nearest McDonald’s. They do not, however, make me think of healthful whole wheat tortillas filled with potatoes, tomatoes, beans, and tofu. I think Amy may be trying to be a little too creative with her name choices, as this product doesn’t look all that distinguishable from any of her other bean burritos, except perhaps that it is lacking cheese. So what exactly makes it breakfast-y? The tofu? No, Amy, no. Just name the thing a tofu-potato burrito and call it a day. Vegans tend to like tofu. We’re okay with it. Really. Next time, embrace your inner vegan and just place the tofu name proudly on the cover.

Even if you’re not vegan, you might want to enter our contest.

comments

6 Responses to “Amy’s Kitchen Breakfast Burrito”

TG on September 20th, 2006

or possibly amy is trying to free us from our narrow viewpoint of what breakfast means. perhaps amy finds it limiting, the idea that “breakfast” must equal “egg”. perhaps she is a brilliant indian-guide showing even the oh-so brilliant vegans that all sorts of foods can be good for breakfast

i don’t suppose it has bacon?
Heather on September 20th, 2006

Dude, you’re killing me. I, for one, LOVE tofu for breakfast. And it’s true, maybe Amy is just trying to open up a whole new world of breakfast possibilities. OR (more likely) maybe she’s just trying to carve out an even broader niche on the healthful burrito market but putting a new name on a product that isn’t exceedingly different than the other four or five burritos she has on the market. Truly..it’s like she alters the ratio of beans to tofu by one bean and slaps a new name on it. Silly Amy.

And no, TG, no bacon. Maybe she’ll consider soy bacon though..that stuff is tasty.
cas on September 21st, 2006

3 Words.

I. Hate. Tofu~
Heather on November 5th, 2006

3 more words.

I. Heart. It
Lori on December 27th, 2006

I love these burritos, but the Especial ones are even better.

I’m sort of ambiguous about tofu. I have no real idea how to prepare it, but I really enjoy it in certain dishes.
Andrew R on January 27th, 2007

I recently introduced myself to Amy’s kitchen - almost by accident. I eat in my office at lunch time and I wanted something inexpensive yet heatlhy. I was amazed to read the ingrediants and find a complete absence of chemicals. Best of all the food tastes…. well it tastes good and for frozen food it tastes suprisingly fresh. I am normally slow to give praise but I must say I absolutely love Amy’s.